The production and consumption level of household paper is an important symbol to measure the level of modernization and civilization of a country. In recent years, China's household paper industry has increased rapidly with the economic development, population growth and the improvement of people's living quality. Shanghai, Beijing and Guangdong are the cities and provinces with the highest consumption of household paper. The annual average consumption of household paper in Beijing and Shanghai is about 8kg, which is gradually approaching the level of developed countries in the world.
China's household paper industry is composed of many manufacturers, the industry concentration is very low. But the base paper manufacturers of household paper are concentrated. The main national brands are: Weida, heart printing, only Jie Ya, Kleenex, Mayflower, Jie soft, breeze, Jie cloud and so on. Due to logistics costs, the low - and mid-range product market is still dominated by local brands.
The variety of household paper in the Chinese market is increasing day by day. The market of household paper for personal consumption and household use accounts for 90%, and the market of commercial and household external use products accounts for 10%, which shows a growing trend. In China, new consumer demand is pushing household paper companies to expand. The industry should do a good job is to maintain the freshness of products, including product quality and packaging.
In the future, the development of China's household paper market will still be closely related to the growth of national GDP, the growth of population, the improvement of people's living quality and other factors. Consumer demand presents diversification and transition to middle - and high-grade products. With the diversification of domestic retail formats, supermarkets and hypermarkets have become the mainstream of retail formats, the terminal market is becoming more and more important to the household paper enterprises, improving product quality, reducing cost, and developing modern household paper scale production enterprises are the trend of our country has replaced the United States to become the largest volume of paper in the world. However, the outbreak of the global financial crisis, caused the overall decline in market demand, our paper industry is also facing an "inflection point" of industry growth, entered a declining but steady stage of development. But since the three industry policies have been introduced and strictly implemented, the impact on our paper industry has initially appeared, large enterprises have become the biggest beneficiaries.
In the future, China's paper industry will embark on the development road of energy conservation and emission reduction, integration of forest, pulp and paper, and elimination of backward production capacity. In addition, with the development of the economy, paper industry demand will still expand. China is expected to become the world's largest paper consumer from 2010 to 2015. By 2030, paper consumption will reach 200 million tons, or even more, and China will become a paper power within 30 years. Therefore, China's paper industry still has great development potential